In depth I  Education on the market
Enough of this educational apartheid
Source: The Independent
"Independent private schools defend themselves by pointing to the numbers of bursaries they offer to those of lesser means, and many children from non-privileged backgrounds are indeed given a leg-up. But they also pluck children out of their social milieu as well as taking them away from their state schools, depriving those schools of their best academics, musicians, sportsmen and women and future stars" argues the headmaster of Wellington College on the eve of a landmark ruling on the role of public schools in British life. January 2008.[see more]
 
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"McDonaldization of education" is the term used by some observers to describe the slow but relentless process of integration of higher education into the market. And it is precisely that association -crystal clear and "fitting" when it comes to illustrating a process of change involving both globalization and huge technological developments that enable the dissemination of knowledge- which gives rise to great controversies.

Using this comparison, UNESCO's Assistant Director-General for Education, John Daniel, underlines three aspects that can help us ponder education's current evolution: firstly, according to Daniel, in spite of its ubiquity, this food chain offers only a small portion of what people eat; secondly, it sells because people like what it serves; and lastly, the key to its success is its limited menu which is replicated with exactly the same flavour, aspect and quality and sold in identical stores throughout the world.

This evidences the homogenization that befalls any activity thus commercialized, but the controversy around education also hinges on whether this evolution -or incorporation into the market- is good for education and society or not.

What is not debatable is the fact that education is turning into a commodity.

Not by chance has higher education become a subject of study for corporations specialized in banking investments, such as Merrill Lynch. Nor is it fortuitous that the two leading companies promoting the commercialization of higher education in the United States (Apollo and Sylvan Learning) are listed on the stock market, and that the General Agreement on Trade in Services has included education among the services to be liberalized.

And this is where the key issues seem to lie. If education is profitable -which it is-, who will determine the contents of the "Combo Menus" served by these "classroom McDonalds"? And further, continuing with John Daniel's line of reasoning that the offering of these fast food establishments represents a minimum portion of the food that people eat, shouldn't we be concerned by the fact that there are also increasingly less "people who are able to consume it". Moreover, is it true that what they serve is what "consumers" really want? Or is it what the market demands? One side of the controversy argues that massification of higher education benefits potential students because it reduces production costs, thereby placing the "product" within reach of a larger number of people.

Thus, the advantages seem to lie exclusively in a greater dissemination of knowledge. Knowledge which on the surface seems to be increasingly closer to the "common people", brought to them by the new information technologies or by the opening of markets to foreign education providers. These providers are specifically targeting the least developed countries who turn to this option as a way of compensating the shortfalls of state-funded education.

The other side points to the undeniable and steady standardization that the market forces on the menu, turning out "combos" designed for consumers in the developed world, for whom educational ingredients -the disciplines- must satisfy the appetite of a cost-benefit education, to the detriment of the more "unsavoury" -or less lucrative- fields of knowledge, such as the humanities. Not only is the range of subjects limited to market demands; it is shaped by the dominant Western model. Not to mention the costs involved in accessing these educational menus, since commercialization of higher education brings greater privatization to educational services. Services which most people will be looking at increasingly from the outside, as they are forced out of the picture by the impossibility of paying for them, with the ensuing aggravation of social inequality.

Lastly, the controversy today also revolves around acknowledging that leaving education entirely in the hands of market forces entails ignoring that it is a right recognized by the Universal Declaration of Human Rights. The debate then focuses on accepting education as a common good and the importance that it has and must have for the development of any society. In this sense -and to judge from how things are evolving- this McDonaldization of education may result in research being driven not by what serves the public interest, but rather by what is profitable for large corporations.

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